La Marzocco at KEXP

La Marzocco at KEXP

The brand’s offline experience happens at KEXP. This is a destination for the La Marzocco commercial and home brands as well as a showcase for coffee roasters and baristas.

I was a key member of the team that helped La Marzocco message the key storylines for the café’s launch. This work was used by their team and PR firm to maintain consistency as they talked with partners and the press.

Concept Drawing of Perimeter Walls

Partnering with the project's architects, I helped bring the La Marzocco story alive through a visual timeline for the commercial side and a home line area inspired by artisan work shops.

A key feature of the space is the window display shelving that showcases La Marzocco machines to people passing by.

To highlight the brands birthplace and to add a rich texture to the space, we hired illustrator Abi Daker to create this beautiful panorama of Florence. The entire mural lines the interior walls.